Judah Hertz - A Good Figure In The Real Estate Investment Industry June 3, 2009
Posted by janey in : commercial finance , trackbackMost people have seen the old worn out buildings that are revived and have new life breathed into them by a real estate developer. Old factories converted into trendy apartment complexes, warehouses into restaurants and retail spaces made into upscale night clubs and entertainment venues. These dramatic face-lifts have become common in real estate development, providing a way for a city or district to pay homage to the past and keep important landmarks intact while providing vital modern day services. While this is a very popular form of real estate, it is just a small part of real estate investing as a whole; and nobody knows this better than Judah Hertz.
Founded in 1979, The Hertz Investment Group started as a small real estate investing group local to the New York city area. Heading up this small but innovative investment group was founder Judah Hertz. His eye for unseen beauty and hidden profits in the real estate industry caused him to make some rather questionable purchases of older structures in the SoHo district of New York city. Questionable simply because SoHo, at the time, was a little bit run down and perhaps not the most ideal place that one might look to succeed in the real estate market. However, with his eye for hidden potential, he was certain these old building and properties could become much more than just visual blight, and he was correct. He quickly began moving to renovate these tired looking properties and soon these once overlooked properties became some of the most fashionable and highly sought after locations for people to live and work in New York City.
While real estate investing is certainly about the numbers and about earning money, without a keen perception of potential profits that a property has, all the numbers and all the money in the world will not stop financial disasters from happening. That is why Judah Hertz is known for having that gift of knowing what is profitable, regardless of how the property or building may appear at the present.
Judah Hertz made a name for himself in those early years as a small real estate investing group in New York City; however, those early successes did not stop there. Using these early successes as a starting point, The Hertz Investment Group has continued on to become one of the largest players in the national real estate investment industry. His knack for sizing up properties for their potential and profitability has caused many to consider him the undisputed guru of modern day real estate and has made his investment group one of the premier real estate investment firms in the nation.
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