Need Tips About Denver Real Estate - Find them Here November 16, 2009
Posted by janey in : second mortgages , trackbackOver a few years, I have been researching, reviewing and studying online advertising for my real estate business. Of course it took a lot of time to define the most effective ways and methods to use online categorized sites such as Craigslist. That is why I made a list of the three biggest mistakes that agents do with their marketing efforts. This will prevent you from wasting your money and time.
Biggest Mistake #1 – The Time you post
Posting at the wrong time is one of the biggest mistakes made by agents. Almost all free online classified sites place automatically new advertisements on the top of the page, in such a way they push older advertisements towards the bottom. If you for example place an advertisement at 6 in the morning you are risking that your ad will not be read by your targeted clients. Moreover if you live in a big city there is a possibility that your advertisement will not be placed till noon.
Unhappily, I learned it too late. For years I got used to wake up in the morning and post the advertisements. And my ads did not generate a great exposure.
Then, I noticed many agents posting their ads at night. So bear in mind if you want to receive a great return on investment you have to post your ads at the time when people browsing the Internet the most. As to my personal researches dinner and lunchtime are the effective times to place ads. But of course many things depend upon your area, so consider the peculiarities of your area as well.
Biggest Mistake #2 – The same old same old
A lot of people commit a great mistake when providing only file information on their house and just the phone number in their ads. Remember, people will not be attracted by this simple information, you should make some enticing headline, when giving the information that will really motivate them to get in touch with you.
Biggest Mistake #3 – No Real Call to Action
It is very important to include a real call to action when writing your advertisements. For instance, if you would like to get free list of foreclosures visit our website at www…, send us email for your free list of Miami real estate, for more detailed information call 24-hour recorded message.
To make a conclusion I would like to say the following. I saw many agents become disappointed as they post so many ads that remain unnoticed and never generate clients` response. But online classifieds are not the problem. It’s a special kind of advertising. Hope this article will help you to avoid these three biggest mistake and you get more clients and can increase your profit.
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